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This is the first article in Now You See Me, a new series by Hypable’s Donya Abramo and GeekDad’s Sean Z on the animation industry. Each article will focus on a different studio and will include discussions with creators about how they develop inclusive and diverse stories. Our first interview is with Christina Steinberg from Sony Pictures Animation, who joined us to discuss the creation of Into the Spider-Verse.
Christina Steinberg (Sony Pictures Animation):
Absolutely. I’m one of five producers, so sort of I’m speaking for all of us. We had a wonderful group of people. There were five producers. There was Avi Arad, Amy Pascal, Phil and Chris, and myself.
And then we had Bob Persichetti, Peter Ramsey, and Rodney as the directors. And basically, Amy Pascal and Avi, who had such a long history with the Spider-Man franchise and Avi, certainly, with all of Marvel, had long wanted to do an animated Spider-Man and they had approached Chris and Phil, Phil Lord and Chris Miller, about doing an animated Spider-Man … And for Chris and Phil, as I think you probably know as filmmakers, everyone knows that they’re always looking for fresh ways to tell stories and for fresh ways to address material, and if they can’t find a way to make something feel new and a different kind of story than they’ve seen…
