BaitWorks — How DreamWorks Engaged in Predatory Marketing Towards LGBT Fans

After months of research I can now confirm DreamWorks Animation has engaged in deceptive marketing to boost LGBT viewership on its properties, including She-Ra.

Over the past two years, DreamWorks Animation has engaged in predatory, deceptive marketing to boost LGBT viewership without intending to depict queer individuals in a meaningful way. As part of this campaign, DreamWorks misrepresented internal diversity safeguards to journalists while the studio’s allies, such as voice actors and friendly commentators, have attempted to spread false information to discredit injured minority viewers. These processes, which started on the past show, Voltron: Legendary Defender, continue to be employed by the company on current series.

Though it has taken me months to confirm, I can now share that multiple independent sources have informed me Noelle Stevenson’s show, She-Ra and The Princesses of Power, is part of this campaign to manipulate queer viewers. After several seasons of teasing queer content, both in the show itself and in staff interviews, the show itself will not incorporate meaningful, unambiguous LGBT depictions on screen among primary characters. According to the sources, DreamWorks and its partners rejected the idea of having a queer protagonist in their She-Ra show, despite the show’s…